BROCHURES

Brochures are a good way to get information on your product or service into the hands of prospects. They can be mailed, displayed, or left with a potential customer. Think about the purpose of the brochure. Will it accompany other materials or be a stand-alone piece?

However you decide to go, here are some useful guidelines for getting the most out of your brochure(s):

· Put a strong benefit or reward on the cover in order to engage the reader. At the very least, use a headline or question to get the reader’s attention.

· Keep the focus on the customer, not the company. Use “you” more than “we.” Use a conversational tone, as if you were speaking directly with the reader.

· Triple check spelling, company information and phone numbers.

· Have someone outside your company review the brochure before you send it to the printer. It’s easy to overlook information that you assume to be understood. It probably won’t be.